What Can You Do When Your Mind Refuses To Write Your Sales Letter?

You need to write a sales letter but you can not find the words, the harder you try the less comes to mind. In the end you're left miserably staring at a blank piece of paper – What can you do?

Many people have told me that they face this kind of problem when it comes to writing their sales letter. No matter how hard they try and think about writing their letter they just can not seem to get things moving.

It's really frustrating and can happen to us all from time to time but there's a great way to get those ideas flowing and break out from the mental blocks. Let me ask you something first though …

Do you know your product?

I mean really know your product.

You see in order to be able to sell something you really have to know it in intimate detail. For instance how can you sell the benefits of Liposuction without you are a woman who's actually been through the process?

What do you know about it apart from heresay? You do not know whether there's any pain involved or whether there's a special diet you need to eat afterwards.

Do you know what feeling there is immediately after the operation? Do you look into the mirror and see the hour glass figure you were dreaming about before you went for the op, if not how do you feel deep down?

Are there feelings of anger and dismay or is there a deep sense of ecstasy as you look out and see the real you that was hiding inside that tired old body all the time?

Only someone who has really experienced those first fearful glances can honestly tell this with an emotion that rings true.

This is why you have to know every little thing that you can about your product before you sit down and try to write your sales letter.

Knowing and loving your product gives you the burning passion to tell all the world about it and is the first step in overcoming the dreaded blank screen that so many sit in front of for hours on end, unfortunately trying to write their sales letter.

So the first thing you need to do is to get hold of your product and fall in love with it – that means you actually have to go and buy, borrow or test drive it.

Look, you're going to be writing a story form your heart telling me exactly why I should buy your product from you. If you do not know and love it how can you in all truth and honesty tell me to buy it?

Ok, go and get your product, take it in your hands and start to use it. If it's a book read it, if it's a car drive it – Do whatever you have to do to get to know your product in the most minute detail.

Next list the reasons why it'll help me in my life – Will it help me make more money or will it help me get from A – B more quickly and in greater comfort?

How heavy is it? Is it easy to use? Does it have any weaknesses?

List everything down the good and the bad.

You need to understand why and how I will benefit from it, also why I should buy it from you instead of from somebody else.

An easy way to do this is by brainstorming.

The way you do this is to take a blank piece of paper and draw a small cicle in the middle, write your product's name in the middle of the circle.

Now it's time for you to get the magic going!

Look at the name of your product and write the very first thing that comes into your mind down on the paper.

Draw a line radiating out from the circle and write your thought at the end of that line.

Do not think or worry about spellling, just write. As Soon as you've finished writing one thought another will be there, draw another line and write that thought down also.

Soon you'll have so many thoughts hitting you that you will not be able to keep up – Just keep on going until you have nothing left inside your head.

This is such a stimulating exercise that it'll often leave you panting for breath!

Once you've finished all you need to do is look at what you've written and make a list of all the great ideas you have. List them in order of importance.

Now you have the outline for your letter.

Use the most important reason on the list, the main reason why I should buy your product (this is the largest benefit of your product) and turn this into a sensational headline.

Allow the ideas on the list to flow into your sales letter using sub-headlines when you need to emphasize a point, soon your letter will have almost written itself.

Finally, when you write your letter remember to only write it to one person at a time – make it personal!

That's it for now, go and grab your product, fall in love with it and start to list the reasons why I should buy it.

Go on do it Now!

Copyright 2006 Stuart Elliott

Digital Infrared Photography Pictures Made Easy

Digital infrared photography is a fairly basic photographic technique that yields amazing images. There is a spectrum of light that can not be seen with the human eye, but it can be seen and captured through the lens of your digital camera.

Images captured with this technique have a surreal dreamy look. A picture of a green leafy tree against a bright blue sky taken with digital infrared photography becomes a picture of a brilliant white tree against a dark foreboding backdrop of sky.

This happens because visible light is ignored and only infrared light (light from the spectrum we can not see with the naked eye) is captured. The resulting compositions are stunning. However, the technique is not difficult.

Digital Infrared Photography Equipment

Infrared pictures can be really unique. Here is a resource to learn more about the technique and see samples of what can be done with inferred photography.
A digital photography course is a great way to learn this technique. There are even free digital photo classes offered online [http://www.mydigitalphotoclasses.com/digital-photo-classes.html].

Modern digital cameras differ in their ability to capture infrared light. To test your camera's infrared capabilities, point your television remote control at your digital cameras lens from 6 inches away and press a button on the remote. If you see a light in your camera's LCD coming from your remote, you're in luck. Your camera is capable of digital infrared photography. If you saw no light being emitted from the remote, your camera probably has an internal infrared filter installed by the manufacturer to preserve the camera's ability to focus on images in the normal light spectrum.

Now that you've tested your camera, you need only two additional pieces of equipment: a filter and a tripod. The purpose of the filter is to "filter" out visible light and only let infrared light through. Filters are fairly inexpensive (approximately $ 20). The Hoya R72 filter is one of the more popular filters and can be obtained from your local camera store. If your camera has a thread adapter (most digital cameras do not), you'll also need to purchase an adapter. If your camera does not have a thread adapter, you'll have to get creative to attach the filter. With gelatin filters, it's as simple as cutting the filter to size and taping it to your lens. Your local photography store should be able to help here, too. While you're at the camera store, pickup a tripod also. These are needed due to the increased aperture and reduced shutter speed required for infrared photography.

Shooting Techniques

Once you've got your camera outfitted with an infrared filter, you're ready to go out and shoot. Landscapes with green leafy foliage and a bright sky make the best subjects when starting out. Portraits of people in sunlight also make interesting compositions. Every camera is different so you'll want to experiment with various settings and their effect. Some cameras are capable of taking good digital infrared photography in "automatic" mode, so try that first. However, if "automatic" mode does not yield good results, the following is a list of manual settings to use as a starting point:

  • Flash Off
  • Black & White Mode On
  • Film Speed: ISO 400 (or the highest available)
  • Shutter Speed: 1/15 of a second (slower is better)

Digital infrared photography opens up a whole new world to photographers. With just a few relatively cheap pieces of equipment, you can create stunning compositions from the world of the invisible light spectrum. This article just scratches the surface of what you can do with digital infrared photography . There is so much more that can be done within this area of ​​photography and there is a whole array of other basic photography techniques that yield amazing results. The best way to learn how to take full advantage of your digital camera or expand your photographic skills is by taking a digital photo class. They are a lot of fun and with just a little instruction you can learn how to take amazing pictures.

Bing SEO Techniques

Bing is one of the up and coming search engines in the online community today. I'm sure that you have seen the commercials that have telling you that they are the decision engine not the "search" engine. Pretty good when you think about it. Bing is trying to crawl up the ladder slowly but surely. There are many great reviews about bing from users around the world. Many say that Bing is easier to navigate, more interactive, better customer support, and is more faster and responsive than Google itself. You can search more information on Alexa.com. What does this mean for SEO? This means that Bing has plenty of knowledgeable people looking for specific types of information online and are starting to use Bing for answers before Google.

I'm not saying that Google is being threatened by them nor am needarily saying that Bing is better than Google. What I am saying is that you should pay close attention what is going on in the internet as opposed to listening to particular figures that narrow your mind only into a specific strategy or search engine, telling you that this is the only way you can get to people online which is preposterous.

There are three unique strategies that you can use to optimize on Bing.com. You are gong to have to do something a little different from what you have been told. First of all you first need to do a regular search on Google. Once you perform your keyword search on Google (using quotations on the keywords you are looking to use) you will want to take those same keywords or key phrases and place them in the bing search bar as well. You will want to analyze both results and see which one is the best ranked.

You should know that Bing does not favor domain keywords (ie xyz.com, .net, .info, etc.). Bing.com's own domain does not even rank that high their own search engine but they are in the top ten in Google. However, Bing does like EzineArticles.com and forums.

You will also want to use XHTML as oppose to HTML as Bing optimizes better for XHTML. You will want to be sure that you have the appropriate validation for your XHTML to suit the W3c standards. Bing is also big on meta tags. Google does not give much detail about the amount of characters for optimizing meta tags but Bing states that you should have original tags for each page that you want to establish and should be 25 to 150 characters, 874 characters in your keywords, and the most important keywords in your title and description. Keywords should not repeat more than 4 times or it will look like you are spamming.

Overseas Manufacturing and Clearing Goods Through Customs

When importing into a country, there are a number of terms, regulations and procedures an importer should be familiar with. The following is a guide of different issues to be aware of when importing.

For first time importers, it is highly advisable to pay a customs broker to enter and clear goods through customs. Customs brokers are licensed by the countries in which they operate, and they act on behalf of the importer to file the necessary documents for products to enter a country at the port-of-entry. Depending on their relationship with their client, they may also pay customs duties and other importing expenses on their client's behalf. Finally, they advise importers about issues of which they may need to be aware such as country or origin marks and other issues importers need to be aware of.

When choosing a customs broker, the importer should first make sure they can enter goods at the arrival port. In the US, customs brokers are licensed by the US Customs and Border Protection Service.

Prior to placing an order with a manufacturer, the relevant nation's customs agency and the importer's customs broker should be consulted to avoid possible problems such as the following:

  • Any legal issues that may exist with the product in the country of import.
  • Finding out after the product arrives at port that the it is subject to import quotas.
  • Possible health, safety or other regulations which apply to the product to be imported.

One easy to avoid, but common problem encountered when importing is the failure to mark the product in compliance with country of origin regulations. To avoid this, contact the relevant customs agency of the nation where the merchandise will be imported to ensure the goods are in compliance. For example, custom laws in the US require each imported good be marked with the English name of the country of origin (eg China) as reasonably, indelibly, and permanently as the nature of the article permits. Furthermore, this marking must be visible to the ultimate purchaser of the product.

The tariff rate levied by customs must be paid before the importer can take possession of the goods. While tariff rates in countries like the US average around 5% for most products, they can be significantly higher for some goods, particularly those with higher labor content. Therefore, it is important to know the rate before product arrives at port.

Before the goods are shipped, ensure the packing regulations for the destination country have been adhered. For example, every box, bale or case may need to be numbered with the exact quantity in each.

Other regulations include the type of pallets that can be used.

Problems with customs clearance often center around paperwork. Different goods often require different types of documentation, but the three major types of documentation the shipper must prepare include the following:

1. A bill of lading: This document, issued by the carrier or shipper, is basically a receipt of the goods acknowledging that they have been received on the vessel for shipment. This document indicates the particular vessel on which the goods have been placed, the destination of the goods, and the terms for transporting the goods to their final destination.

2. A commercial invoice: This is used as a customs declaration by the entity that is exporting an item across international borders. This document is required by customs to determine the value of the goods to assess duties and taxes, and goods must be invoiced in a systematic manner.

3. Packing list: This document is an itemized detail of the merchandise in a particular shipment. A copy is usually attached to the outside of the shipping container or inside the container itself so the merchandise may be counted by the person opening it.

It is crucial to make sure these documents, and any others that may be needed for a particular shipment, are carefully completed and reviewed before the goods arrive.

To avoid excess storage fees, arrange for a freight forwarder or some other type of transporter to ship the goods to their final destination as soon as they have cleared customs.

Being aware of these points, as well working closely with customs and a customs broker, will make the importing process smoother and will reduce the possibility of unnecessary difficulty or expense.